Shopping in Hanoi – Why Hanoi is a Shopper’s Paradise

Hanoi, Vietnam’s vibrant capital, is a shopper’s dream, offering a captivating blend of traditional markets, modern malls, and charming street vendors. From the bustling Old Quarter to the sleek shopping centers, Hanoi provides a unique shopping experience that caters to every taste and budget. Whether you’re looking for authentic Vietnamese crafts, designer fashion, or a taste of local cuisine, Hanoi has something to offer. This blog post will delve into the diverse shopping scene in Hanoi, guiding you through the best places to shop, top markets to explore, traditional Vietnamese products to buy, bargaining tips, unique souvenirs, and tips for a safe and enjoyable shopping experience.

Why Hanoi is a Shopper’s Paradise

Hanoi’s shopping scene is a delightful tapestry woven with tradition, modernity, and cultural authenticity. Several factors contribute to its reputation as a shopper’s paradise:

Diverse Shopping Options

Hanoi offers a wide variety of shopping options to cater to every taste and budget. From vibrant street markets brimming with unique finds to modern shopping malls showcasing international brands, you’ll find everything you need in Hanoi.

Rich Culture and History

Hanoi’s shopping scene is deeply intertwined with its rich history and culture. Traditional crafts, artisanal goods, and local cuisine reflect the city’s unique heritage, giving shoppers a glimpse into Vietnam’s vibrant past.

Affordable Prices

While Hanoi is a modern city, it still retains a charm of affordability. Tourists can find excellent deals on clothing, footwear, accessories, souvenirs, and local products, making it a budget-friendly shopping destination.

Unique Shopping Experience

Hanoi’s shopping scene is far from ordinary. From the lively haggling in traditional markets to the modern ambiance of shopping malls, every shopping experience in Hanoi is unique and memorable.

Friendly and Welcoming Atmosphere

The people of Hanoi are known for their warm hospitality and welcoming nature. Whether you’re navigating the bustling markets or browsing the shops, you’ll encounter helpful and friendly locals who are always willing to assist.

Best Places Shopping in Hanoi

Hanoi’s shopping scene is spread across different areas, each with its unique character and offerings. Here are some of the best places to shop in Hanoi:

Old Quarter

The Old Quarter, also known as the 36 Streets, is the heart of Hanoi’s shopping scene. A labyrinth of narrow streets, each street is traditionally named after the product it specialized in. This area is a treasure trove of traditional crafts, textiles, souvenirs, and local delicacies.

Top Attractions:

  • Hang Gai Street: Known for its silk and brocade shops, Hang Gai Street is a paradise for fabric enthusiasts.
  • Hang Da Street: This street is famous for its silver and jewelry shops, offering a wide selection of unique jewelry pieces.
  • Hang Bac Street: Hang Bac Street is a haven for silverware and traditional Vietnamese crafts.
  • Hang Duong Street: Hang Duong Street specializes in traditional Vietnamese medicines and herbs.

Dong Xuan Market

Dong Xuan Market is one of the oldest and largest markets in Hanoi. A bustling labyrinth of vendors and stalls, it’s a sensory overload of sights, smells, and sounds. You’ll find everything from fresh produce and seafood to clothing, shoes, housewares, and souvenirs.

Top Attractions:

  • Food stalls: Dong Xuan Market is a gourmet’s paradise, offering a wide array of Vietnamese street food and local delicacies.
  • Textile and clothing section: The market’s textile and clothing section is a shopper’s delight, with numerous vendors offering a vast selection of fabrics, clothing, and accessories.
  • Souvenirs and handicrafts: Dong Xuan Market is a great place to find unique souvenirs and handicrafts, reflecting Vietnam’s rich culture and history.

Hang Gai Street

Hang Gai Street is a bustling street in the Old Quarter, renowned for its exceptional silk and brocade shops. It’s a shopper’s paradise for those seeking high-quality fabrics, traditional Vietnamese silk clothing, and exquisite embroidery.

Top Attractions:

  • Silk shops: Hang Gai Street boasts a plethora of silk shops that offer an array of luxurious silk fabrics, including raw silk, brocade, and embroidered silk.
  • Tailors: Numerous tailors along Hang Gai Street offer bespoke tailoring services, creating custom-made silk garments for both men and women.
  • Traditional Vietnamese clothing: The street is a great place to find exquisite Ao Dai, the traditional Vietnamese dress, crafted from the finest silk.

Top Markets in Hanoi

Hanoi’s vibrant market scene is a key attraction for visitors. From bustling street markets to weekend night markets, these markets offer a glimpse into local life and provide opportunities to find unique treasures.

Night Market in the Old Quarter

Hanoi’s Night Market in the Old Quarter is a lively affair that transforms the ancient streets into a bustling marketplace every weekend. The market comes alive with a vibrant mix of street food stalls, local vendors selling clothing, accessories, handicrafts, and souvenirs, as well as live music and entertainment.

Top Attractions:

  • Street food stalls: The night market is a paradise for foodies, offering a mouthwatering selection of Vietnamese street food, from savory banh mi to refreshing fruit smoothies.
  • Handicrafts and souvenirs: The market is a treasure trove of unique handicrafts and souvenirs, representing the rich culture and traditions of Vietnam.
  • Local street vendors: The market features a diverse range of vendors selling clothing, accessories, shoes, and local products, all at affordable prices.

Weekend Night Market in Tay Ho District

The Weekend Night Market in Tay Ho District is a sprawling market held every Saturday and Sunday evening on the streets surrounding West Lake. The market features a wide range of vendors selling clothing, accessories, footwear, handcrafted items, and souvenirs.

Top Attractions:

  • Food and beverage stalls: The market offers an array of food and beverage stalls, serving a delicious mix of traditional Vietnamese cuisine and international fare.
  • Live music and entertainment: The market often features live music and entertainment performances, creating a lively and festive atmosphere.
  • Unique handcrafted items: The market is a fantastic place to find unique handcrafted items, including pottery, jewelry, paintings, and wood carvings.

Cho Hom Market

Cho Hom Market, also known as the Hanoi Wholesale Market, is a massive wholesale market located in the outskirts of Hanoi. It offers a vast selection of products at incredibly low prices, making it a popular destination for both locals and tourists looking for bargains.

Top Attractions:

  • Wide range of products: The market comprises numerous sections dedicated to specific product categories, including clothing, footwear, bags, accessories, electronics, housewares, and food.
  • Wholesale prices: Shoppers can find incredible discounts and wholesale prices on a wide range of products, especially if they purchase in bulk.
  • Local experience: Exploring Cho Hom Market provides an authentic and insightful experience into the daily lives of local Vietnamese people.

Traditional Vietnamese Products to Buy

Hanoi is a shopper’s paradise for traditional Vietnamese products that reflect the rich culture and history of the country. Here are some of the most popular and sought-after items:

Silk Products

Vietnamese silk is renowned for its exquisite quality, intricate craftsmanship, and vibrant colors. From luxurious scarves and shawls to elegant dresses and traditional Ao Dai, silk products make wonderful souvenirs or gifts.

  • Types of Silk: Hanoi shops offer a variety of silk fabrics, including raw silk, brocade, and embroidered silk, each with its unique texture and sheen.
  • Silk Products: Hanoi is home to numerous shops specializing in silk products, including scarves, shawls, dresses, shirts, pajamas, and traditional Vietnamese clothing.
  • Quality and Craftsmanship: Vietnamese silk is known for its high quality, intricate craftsmanship, and attention to detail.

Lacquerware

Vietnamese lacquerware is a centuries-old traditional craft known for its durability, vibrant colors, and exquisite designs. Lacquered items range from everyday household items to decorative pieces, making them wonderful souvenirs or gifts.

  • Types of Lacquerware: Vietnamese lacquerware is available in various styles, including Hue lacquerware, Hanoi lacquerware, and the contemporary lacquerware designs.
  • Lacquered Items: Lacquerware items include trays, bowls, boxes, vases, jewelry boxes, tables, and decorative wall hangings.
  • Craftsmanship: Vietnamese lacquerware is renowned for its intricate craftsmanship, with skilled artisans using multiple layers of lacquer and meticulous hand-painting techniques.

Handicrafts and Embroidery

Hanoi is a treasure trove of handicrafts and embroidery, reflecting the artistic talents and cultural heritage of Vietnam. From delicate porcelain figurines to intricate hand-woven textiles, these handcrafted items serve as beautiful souvenirs or unique gifts.

  • Types of Handicrafts: Hanoi offers a wide variety of handicrafts, including ceramics, wood carvings, textiles, jewelry, paintings, and lacquerware.
  • Embroidered Textiles: Vietnamese embroidery is known for its intricate designs and vibrant colors. Look for embroidered textiles in silk, cotton, and linen fabrics.
  • Traditional Crafts: Many traditional Vietnamese crafts are meticulously handcrafted by skilled artisans, preserving the rich cultural heritage of Vietnam.

Top Shopping Malls Centers in Hanoi

Hanoi, despite its traditional charm, is growing into a modern metropolis, featuring several shopping malls with the latest shopping experiences. Here are some of the top shopping mall centers:

Vincom Center

Vincom Center is a luxurious shopping mall located in the heart of Hanoi City. The mall features a wide range of high-end retailers, international brands, and local shops, as well as a food court offering various cuisines.

Location: 

  • Vincom Center Ba Trieu: No. 191 Ba Trieu Street, Hai Ba Trung District, Hanoi
  • Vincom Center Nguyen Chi Thanh: No. 54A Nguyen Chi Thanh Street, Dong Da District, Hanoi
  • Vincom Center Pham Ngoc Thach: No. 2 Pham Ngoc Thach Street, Dong Da District, Hanoi
  • Vincom Center Metropolis: No. 29 Lieu Giai Street, Ba Dinh District, Hanoi
  • Vincom Center Tran Duy Hung: No. 119 Tran Duy Hung Street, Cau Giay District, Hanoi

Key Features:

  • Luxury Brands: Vincom Center houses numerous luxury brands, including fashion, jewelry, cosmetics, and accessories.
  • Entertainment and Dining: The mall offers a movie theater, entertainment zones, and a food court with a wide selection of restaurants and cafes.
  • Modern Architecture: Vincom Center is known for its modern architecture and sleek design.

Vincom Mega Mall

Vincom Mega Mall, located in the bustling area of Royal City, is one of the largest shopping malls in Hanoi. The mall boasts a vast collection of international and local brands, a diverse range of entertainment options, and a spacious food court.

Location: 

  • Vincom Mega Mall Royal City: No. 72A Nguyen Trai Street, Thanh Xuan District, Hanoi
  • Vincom Mega Mall Times City: No. 458 Minh Khai Street, Hai Ba Trung District, Hanoi
  • Vincom Mega Mall Ocean Park: Vinhomes Ocean Park Urban Area, Gia Lam District, Hanoi
  • Vincom Mega Mall Smart City: Vinhomes Smart City Urban Area, Nam Tu Liem District, Hanoi

Key Features:

  • International Brands: Vincom Mega Mall features a wide variety of international brands, including fashion, electronics, homeware, and lifestyle products.
  • Family Entertainment: The mall offers entertainment options for all ages, including a bowling alley, karaoke rooms, and an ice skating rink.
  • Ample Dining Options: Vincom Mega Mall has a spacious food court with a wide range of restaurants, cafes, and food stalls.

Vincom Plaza

Vincom Plaza is a popular shopping center with several locations throughout Hanoi. Each location offers a variety of stores, restaurants, and entertainment options, catering to both local and international shoppers.

Location: 

  • Vincom Plaza Long Bien: Vinhomes Riverside Urban Area, Long Bien District, Hanoi
  • Vincom Plaza Bac Tu Liem: No. 234 Pham Van Dong Street, Bac Tu Liem District, Hanoi
  • Vincom Plaza Skylake: Cau Giay New Urban Area, Nam Tu Liem District, Hanoi

Key Features:

  • Mix of Retailers: Vincom Plaza malls feature a mix of retailers, including fashion, electronics, homeware, and supermarkets.
  • Food and Entertainment: The malls offer a wide range of dining options, from casual eateries to upscale restaurants, as well as entertainment zones with movie theaters and gaming arcades.
  • Convenient Location: Vincom Plaza malls are strategically located in major areas of the city, making them easily accessible for shoppers.

Lotte Mall Hanoi

Lotte Mall Hanoi is a modern and spacious shopping mall located in the city center. The mall hosts a wide range of international and local brands, a multi-screen cinema, and a large food court with diverse culinary choices.

Location: 

  • Lotte Mall West Lake: No. 272 Vo Chi Cong Street, Tay Ho District, Hanoi
  • Lotte Center Hanoi (Lotte Lieu Giai): No. 54 Lieu Giai Street, Ba Dinh District, Hanoi

Key Features:

  • International Brands: Lotte Mall Hanoi features a vast collection of international brands, including fashion, cosmetics, electronics, and homeware.
  • Entertainment Zone: The mall features a multi-screen cinema, a bowling alley, and an entertainment zone with amusement rides.
  • Food and Dining: The mall has a spacious food court with a diverse selection of restaurants and cafes, representing various cuisines from around the world.

Trang Tien Plaza

Trang Tien Plaza is a luxurious shopping center situated in the heart of Hanoi. The mall features a curated collection of luxury brands, a spacious food court, and a rooftop garden offering breathtaking views of the city.

Address:

  • No. 24 Hai Ba Trung Street, Hoan Kiem District, Hanoi

Key Features:

  • Luxury Brands: Trang Tien Plaza focuses on luxury brands, including fashion, jewelry, watches, and cosmetics.
  • Rooftop Garden: The mall’s rooftop garden offers a serene escape, with breathtaking views of Hanoi’s skyline.
  • Fine Dining: Trang Tien Plaza features a diverse selection of upscale restaurants, offering both Vietnamese and international cuisines.

Aeon Mall in Long Bien, Hanoi

Aeon Mall in Long Bien is a large shopping mall located in Hanoi’s Long Bien district. The mall features a wide range of retailers, a spacious food court, and entertainment zones for families.

Address:

  • No. 27 Co Linh Street, Long Bien District, Hanoi

Key Features:

  • International Brands: Aeon Mall Long Bien features a wide range of international and local brands, including fashion, electronics, homeware, and groceries.
  • Family Entertainment: The mall offers entertainment options for families, including a cinema, an indoor playground, and a karaoke zone.
  • Diverse Food Options: Aeon Mall Long Bien has a spacious food court with a diverse selection of restaurants, cafes, and food stalls, catering to various tastes.

Aeon Mall in Ha Dong, Hanoi

Aeon Mall Ha Dong is another large shopping center situated in the Ha Dong district of Hanoi. It features an extensive collection of retailers, a spacious food court, and a wide variety of entertainment options for shoppers.

Address:

  • Hoang Van Thu residential cluster, Ha Dong District, Hanoi

Key Features:

  • Retail Variety: Aeon Mall Ha Dong features a wide selection of retailers, including fashion, electronics, homeware, and supermarkets.
  • Entertainment and Dining: The mall offers various entertainment options, including a cinema, an indoor playground, and a karaoke zone. It also features a spacious food court with a diverse selection of restaurants and cafes.
  • Large and Spacious: Aeon Mall Ha Dong is known for its large size and spacious layout, providing a comfortable shopping experience.

Savico Mega Mall

Savico Mega Mall is a sprawling shopping mall situated in the outskirts of Hanoi. The mall hosts a diverse range of retail outlets, a spacious food court, a cinema, and entertainment zones for families.

Address:

  • No. 7 & 9 Nguyen Van Linh Street, Long Bien District, Hanoi

Key Features:

  • Retail and Entertainment: Savico Mega Mall offers a mix of retail outlets, a spacious food court, a cinema, a gaming arcade, and a karaoke zone.
  • Family-Friendly Atmosphere: The mall is designed to be family-friendly, with numerous entertainment options for children of all ages.
  • Spacious and Modern: Savico Mega Mall is known for its spacious layout and modern architecture, creating a comfortable and enjoyable shopping experience.

Bargaining Tips for Shopping in Hanoi

Bargaining is an integral part of shopping in Hanoi, and it’s an experience that can add an extra layer of fun to your shopping trip. Here are some handy tips:

Understand the Local Currency: Before embarking on your shopping spree, it’s essential to understand the local currency, Vietnamese Dong (VND). It’s always helpful to have some local currency on hand, as many vendors may not accept foreign currency.

Start with a Lower Price: When bargaining, it’s common practice to start with a significantly lower price than the vendor’s initial asking price. Don’t be afraid to offer a much lower price, even if it seems absurd at first.

Be Willing to Walk Away: A crucial bargaining tactic is to be willing to walk away if you cannot reach an agreement with the vendor. This strategy often puts pressure on the vendor to negotiate a better price to secure a sale.

Be Polite and Respectful: While bargaining, it’s essential to remain polite and respectful towards the vendor. Avoid being overly aggressive or confrontational, as it can create an unpleasant experience.

Be Patient and Have Fun: Bargaining in Hanoi can take time and require some patience. Embrace the experience as an opportunity to have fun, engage in friendly negotiations, and ultimately get a great deal.

Unique Souvenirs to Bring Home from Hanoi

Hanoi offers a plethora of unique souvenirs that capture the essence of Vietnam’s rich culture and vibrant spirit. Here are a few must-buy items:

Non La (Vietnamese Conical Hat)

The Non La, a traditional Vietnamese conical hat, is a quintessential symbol of Vietnam. These beautiful hats are typically made from palm leaves and bamboo and can be found in a variety of colors and designs.

  • Handcrafted Tradition: Non La hats are handcrafted using traditional techniques that have been passed down through generations.
  • Symbolic Significance: The hat symbolizes a connection to Vietnam’s rural heritage and serves as a popular souvenir for visitors.
  • Practicality: Beyond its symbolic value, the Non La is a practical hat that provides shade from the sun and protection from the rain.

Ao Dai (Traditional Vietnamese Dress)

The Ao Dai is the traditional Vietnamese dress for women, renowned for its elegance and beauty. Made from silk or other fine fabrics, the Ao Dai typically features a long, flowing tunic paired with tight-fitting pants.

  • Cultural Significance: The Ao Dai holds significant cultural importance in Vietnam, representing the country’s heritage and femininity.
  • Sophisticated Fashion: The Ao Dai is a sophisticated and elegant garment that can be worn for special occasions or even as everyday attire.
  • Made-to-Measure: Many tailors in Hanoi offer made-to-measure Ao Dai services, allowing you to have your own custom-made piece.

Water Puppet Souvenirs

Water puppetry is a traditional Vietnamese art form that involves intricately carved puppets performing on a stage submerged in water. Water puppet shows are a popular tourist attraction in Hanoi, and you can find souvenirs featuring these charming puppets.

  • Traditional Art Form: Water puppetry is a unique and entertaining art form that has been a part of Vietnamese culture for centuries.
  • Unique Souvenirs: Water puppet souvenirs are available in various forms, including mini puppets, key chains, magnets, and wall decorations.
  • Historical Significance: These souvenirs preserve and celebrate the rich tradition of Vietnamese water puppetry.

Tips for Safe and Enjoyable Shopping Experience

Shopping in Hanoi can be a thrilling experience, but it’s essential to take precautions to ensure safety and enjoy your trip.

Keep Valuables Secure: In busy markets and crowded streets, always keep your valuables, including your wallet, phone, and passport, secure. Consider using a money belt or a secure wallet to keep your belongings safe.

Watch Out for Pickpockets: Pick pocketing is a risk in any crowded or tourist-heavy area, so it’s essential to be vigilant. Be aware of your surroundings and keep an eye on your belongings at all times.

Stay Hydrated and Take Breaks: Shopping in Hanoi can be tiring, so remember to stay hydrated by drinking plenty of water. If you feel overwhelmed, take breaks from shopping to relax and recharge.

Be Respectful of Local Customs: Hanoi is a culturally rich city, and it’s important to show respect to local customs. Avoid wearing revealing clothing, and be mindful of your behavior in religious sites.

Ask for Help When Needed: If you need help with directions, translation, or any other issues, don’t hesitate to ask local vendors, shopkeepers, or other tourists for assistance.

Frequently Asked Questions

Q: What is the best time of year to shop in Hanoi?

A: The best time to shop in Hanoi is during the cooler months, from October to April, when the weather is pleasant and the markets are lively.

Q: Can I use credit cards in Hanoi?

A: Credit card use is becoming more common in Hanoi, but some vendors and smaller shops may not accept them. It’s always a good idea to carry some local cash for smaller purchases.

Q: What are the best places to bargain in Hanoi?

A: The best places to bargain are the traditional markets, such as Dong Xuan Market, the Night Market in the Old Quarter, and the Weekend Night Market in Tay Ho District.

Q: Are there any specific shopping festivals or events in Hanoi?

A: Hanoi hosts several shopping festivals and events throughout the year, including the Hanoi Grand Sale, the Hanoi International Fashion Festival, and the Hanoi International Handicrafts Fair.


Shopping in Hanoi is a captivating experience that blends the charm of tradition with the dynamism of modernity. From the bustling markets to the sleek shopping malls, Hanoi offers an array of shopping options to cater to every taste and budget. With its diverse selection of products, affordable prices, unique shopping experiences, and friendly atmosphere, Hanoi is a shopper’s paradise, promising a delightful journey of discovery and unforgettable shopping memories.