Shopping in Hoi An: A Shopper’s Paradise

Hoi An is an ancient city located in central Vietnam, and it is known for its rich cultural heritage, picturesque landscapes, and vibrant nightlife. However, what makes Hoi An unique is its thriving shopping scene, which offers a wide range of products, including handmade clothing, accessories, souvenirs, and local delicacies. With so many options to choose from, shopping in Hoi An can be overwhelming for tourists. In this article, we will guide you through the best shopping spots in Hoi An, provide tips on how to shop like a local, and answer some frequently asked questions.

Where to Shop in Hoi An?

Hoi An Night Market:

The Hoi An Night Market is one of the most popular places for shopping in Hoi An. It is located along Nguyen Hoang Street, and it opens every day after sunset until midnight. Here, you can find a wide range of products, including silk clothing, handicrafts, paintings, souvenirs, and street food. The market is famous for its colorful lanterns that light up the night sky, creating a magical ambiance.

Central Market:

If you want to experience the local culture and buy fresh produce, then the Central Market is the place to go. Located in the heart of Hoi An, the market opens at 6 am and closes at 6 pm. Here, you can find all kinds of fruits, vegetables, seafood, spices, and meat at affordable prices.

Hoi An Silk Village:

If you are looking for high-quality silk products, then visit the Hoi An Silk Village. This traditional village is located about five kilometers west of the city center, and it is home to several silk factories and shops. You can watch the silk-making process and buy silk products like dresses, scarves, and ties.

Hoi An Ancient Town:

Hoi An Ancient Town is a UNESCO World Heritage Site, and it is famous for its well-preserved architecture and narrow streets lined with shops. Here, you can find traditional clothing, handmade leather shoes, accessories, and souvenirs. In addition, you can also visit the many tailor shops in the area, where you can get custom-made clothing at reasonable prices.

How to Shop in Hoi An?


In Vietnam, bargaining is an integral part of the shopping experience, and Hoi An is no exception. When shopping in Hoi An, don’t be afraid to haggle over prices, especially in markets like the Hoi An Night Market. Start by offering half of the asking price and negotiate from there.

Cash is King:

While some shops in Hoi An accept credit cards, it is always better to carry cash, especially when shopping in local markets. Make sure to bring enough Vietnamese Dong as most shops do not accept foreign currency.

Be Polite:

In Vietnam, being polite and respectful can go a long way. When shopping in Hoi An, greet the seller with a smile and try to speak a few basic Vietnamese phrases like “xin chao” (hello) or “cam on” (thank you). This can help build a rapport with the seller and increase your chances of getting a good deal.

Examples of Shopping in Hoi An

Custom-made dresses:

One of the best things about shopping in Hoi An is the availability of custom-made clothing. You can choose the fabric, style, and measurements, and have the dress made to fit you perfectly. The process usually takes a day or two, and the prices are very reasonable.


Hoi An is known for its colorful lanterns that adorn the streets and buildings. You can buy these lanterns in various sizes, shapes, and colors, and they make excellent souvenirs. You can also attend a lantern-making workshop and learn how to make your own lantern.

Leather shoes:

Hoi An has several shops that specialize in handmade leather shoes. You can choose the design, leather type, and color, and have the shoes made to fit your feet. The prices are reasonable, and the quality is excellent.

Comparisons of Shopping in Hoi An

Hoi An vs. Ho Chi Minh City:

While both cities offer great shopping experiences, Hoi An is more laid-back and relaxed compared to the bustling metropolis of Ho Chi Minh City. In Hoi An, you can take your time exploring the shops and markets, while in Ho Chi Minh City, you need to be prepared for the crowds and noise.

Hoi An vs. Bangkok:

Bangkok is known for its huge shopping malls and international brands, while Hoi An is famous for its traditional handicrafts and tailor-made clothing. If you want to shop for luxury items like designer bags and watches, then Bangkok is the place to go. However, if you want to have a unique and authentic shopping experience, then Hoi An is the better choice.

Advices for Shopping in Hoi An

Don’t be in a hurry:

Shopping in Hoi An requires patience and time. Make sure to allocate enough time for shopping, especially if you plan on getting custom-made clothing or souvenirs. Rushing can lead to mistakes and regrets.

Check the quality:

While the prices in Hoi An are generally reasonable, make sure to check the quality of the products before buying. Some shops may sell low-quality items at inflated prices, so it’s always better to inspect the product thoroughly.

Bring a reusable bag:

To reduce waste and protect the environment, bring your own reusable bag when shopping in Hoi An. This can also save you money, as some shops charge extra for plastic bags.

FAQs about Shopping in Hoi An

What is the best time to shop in Hoi An?

The best time to shop in Hoi An is in the evening, especially during the Hoi An Night Market. The weather is cooler, and the ambiance is more lively and festive.

Are the prices fixed in Hoi An?

No, the prices in Hoi An are not fixed, and bargaining is expected, especially in local markets.

Can I return a product if I’m not satisfied with it?

It depends on the shop’s policy, but most shops in Hoi An do not offer refunds or exchanges unless there is a defect in the product.

Is it safe to shop in Hoi An?

Yes, Hoi An is generally a safe city, and shopping is a relatively safe activity. However, always be aware of your surroundings and keep an eye on your belongings.

Do I need to speak Vietnamese to shop in Hoi An?

No, most sellers in Hoi An speak basic English, and communication is usually not a problem. However, knowing a few basic Vietnamese phrases can help build rapport with the locals.


Shopping in Hoi An is an excellent way to experience the local culture and bring home unique and authentic souvenirs. With its wide range of products, affordable prices, and friendly locals, Hoi An is truly a shopper’s paradise. Whether you’re looking for custom-made clothing, traditional handicrafts, or local delicacies, Hoi An has it all. By following our tips and recommendations, you can make the most out of your shopping experience in Hoi An.